“If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” – Antoine deSaint-Exupéry.
To me, it's the most beautiful lesson on how to harness the imagination of your team, and align them to your mission.
If there's a collective yearning, their pull factors soon overtake your push factors.
And you ride the perfect wave of enhanced engagement.
(Learn more about our storytelling courses for business leaders here.)