Stu Lloyd
Sydney Olympics Closing Ceremony: 'The Macy’s Parade on LSD'
It's early 2000, and Reg Mombassa has had an eventful start to the Millennium. He’d parted with his employer of 23 years, prolific Aussie...
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I've been a professional storyteller for 30+ years, and here I share occasional thoughts on the art and science of engagement, storytelling, making killer presentations, living your maximum creative life ... and other stuff that excites me (and -- hopefully -- you). It could also be about a dramatic movie, a stunning piece of music, or something from a book that's kept me wide awake ...
Stories are the stuff of my life, and by signing on here, hopefully they can be a bigger and better part of your personal and professional life, too.
PS: Like something you see here? Please be a good friend and share it with your people. Thanks!
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Stu Lloyd
- Jul 22
- 6 min
Thanks, ChatGPT, I'm flattered (and a little nervous).
Taking the lead from fellow author Kim Kelly, I went to ChatGPT and asked (he? she? it?) about what sets my writing apart from other...
18 views0 comments
Stu Lloyd
- Dec 22, 2023
- 3 min
The Year of Living Differently
It's been a very different year. I quietly retired from the training and development work (in storytelling and business creativity) I've...
50 views1 comment
Stu Lloyd
- Apr 19, 2023
- 11 min
She packed my bag for 5 days, but we were apart for 631 days. Here's why.
'What have you been up to lately, Stu?' is a question often casually and innocently asked as people re-emerge blinking in the sunlight...
618 views8 comments
Stu Lloyd
- Apr 15, 2023
- 2 min
A Surgeon Writes to His Fiancee: 'We Are Actually At War'.
On 8 December. 1941, Capt Tom Smiley, RAMC, was working at the Alexandra Military Hospital, Singapore. Just months before, he had got...
10 views0 comments
Stu Lloyd
- Apr 15, 2023
- 5 min
The Day of Infamy 7 December 1941: Singapore Was Bombed Before Pearl Harbour
7 December 1941. An orgy of orange suffused sea and sky as the tropical sunset made its lazy curtain call on another idyllic Sunday. Only...
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Stu Lloyd
- Apr 15, 2023
- 3 min
ACTION STATIONS OVER SINGAPORE
HMS Repulse and HMS Prince of Wales were sent to Singapore as a deterrent force. One week later, hope was sunk ... 10 December 1941,...
6 views0 comments
Stu Lloyd
- Oct 19, 2020
- 2 min
How Jacinda Ardern Leads with Stories.
I find Jacinda fascinating in terms of leadership and storytelling intersecting.
23 views0 comments
Stu Lloyd
- Sep 18, 2020
- 3 min
Are You Making These 3 Major Marketing Messaging Mistakes?
It's time to think beyond storytelling just in narrative terms. Everything your company or brand says or does emits a signal.
18 views0 comments
Stu Lloyd
- Sep 11, 2020
- 1 min
Why Authenticity Matters in Leadership -- and No, You Can't Fake it.
So how can we build trust fast? By being authentic. And how do we build authenticity fast? By being vulnerable.
26 views0 comments
Stu Lloyd
- Sep 4, 2020
- 1 min
Who Owns Your Brand in 2020? This Might Surprise You.
This means your carefully crafted brand narrative and content can be interpreted and shared (usually via social media) by whoever.
6 views0 comments
Stu Lloyd
- Aug 27, 2020
- 1 min
Coke TVC that Captures the Zeitgeist of the Times.
And Coke have patiently listened to the world, synthesised it, and got George the Poet to hold a mirror up to us.
61 views0 comments
Stu Lloyd
- Aug 20, 2020
- 1 min
A Super-Simple Zoom Call Communication Hack
A simple virtual communication skills hack: it reminds me to look down the barrel of the camera -- because that way I'm making eye contact.
7 views0 comments
Stu Lloyd
- Aug 7, 2020
- 3 min
A British Governor, a Ceylonese Dancer, and an Unforgettable Love Story.
Here within the portals of this house, King Tom first set eyes on a beautiful mestizo dancer, Lovina Aponsuwa ...
252 views0 comments
Stu Lloyd
- Jul 31, 2020
- 1 min
What won't you do for money?
When Tang Choon Keng (CK), a migrant from China, opened his first store in 1932, he said "I want to honour God.
4 views0 comments
Stu Lloyd
- Jul 22, 2020
- 2 min
This virus is like nothing we've seen before. Or is it?
Analogies are one of the most powerful methods great communicators use to fast-track an audience's comprehension of an idea.
4 views0 comments
Stu Lloyd
- Jul 17, 2020
- 1 min
Resonance Beats Reach Every Time.
C'mon, folks, let's admit that our obsession with likes and clicks is an instant gratification-driven race to the bottom.
15 views0 comments
Stu Lloyd
- Jul 9, 2020
- 1 min
From Branding to Bonding: What Community Looks and Feels Like.
Belonging is one thing we all want to do in this fragmenting world. What more can you do to make people belong to your brand or service?
6 views0 comments
Stu Lloyd
- Jun 29, 2020
- 3 min
Warning: It's All About Me - Copywriting and Self-interest Headlines.
I received this message via LinkedIn today. AND IT BREAKS JUST ABOUT EVERY RULE OF EFFECTIVE COMMUNICATION IN THE UNIVERSE.
30 views0 comments
Stu Lloyd
- Jun 25, 2020
- 1 min
How to use Storytelling for Business Leaders
To me, it's the most beautiful lesson on how to harness the imagination of your team, and align them to your mission.
4 views0 comments
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