Stuart Lloyd Storyteller | The Emotional Journeys Blog

I've been a professional storyteller for 30+ years, and here I share occasional thoughts on the art and science of engagement, storytelling, making killer presentations, living your maximum creative life ... and other stuff that excites me (and -- hopefully -- you). It could also be about a dramatic movie, a stunning piece of music, or something from a book that's kept me wide awake ...

Stories are the stuff of my life, and by signing on here, hopefully they can be a bigger and better part of your personal and professional life, too.

PS: Like something you see here? Please be a good friend and share it with your people. Thanks!

Why Authenticity Matters in Leadership -- and No, You Can't Fake it.

So how can we build trust fast? By being authentic. And how do we build authenticity fast? By being vulnerable.

Stu Lloyd

Sep 11, 20201 min read

Who Owns Your Brand in 2020? This Might Surprise You.

This means your carefully crafted brand narrative and content can be interpreted and shared (usually via social media) by whoever.

Stu Lloyd

Sep 4, 20201 min read

Coke TVC that Captures the Zeitgeist of the Times.

And Coke have patiently listened to the world, synthesised it, and got George the Poet to hold a mirror up to us.

Stu Lloyd

Aug 27, 20201 min read

A Super-Simple Zoom Call Communication Hack

A simple virtual communication skills hack: it reminds me to look down the barrel of the camera -- because that way I'm making eye contact.

Stu Lloyd

Aug 20, 20201 min read

A British Governor, a Ceylonese Dancer, and an Unforgettable Love Story.

Here within the portals of this house, King Tom first set eyes on a beautiful mestizo dancer, Lovina Aponsuwa ...

Stu Lloyd

Aug 7, 20203 min read

What won't you do for money?

When Tang Choon Keng (CK), a migrant from China, opened his first store in 1932, he said "I want to honour God.

Stu Lloyd

Jul 31, 20201 min read

This virus is like nothing we've seen before. Or is it?

Analogies are one of the most powerful methods great communicators use to fast-track an audience's comprehension of an idea.

Stu Lloyd

Jul 22, 20202 min read

Resonance Beats Reach Every Time.

C'mon, folks, let's admit that our obsession with likes and clicks is an instant gratification-driven race to the bottom.

Stu Lloyd

Jul 17, 20201 min read

From Branding to Bonding: What Community Looks and Feels Like.

Belonging is one thing we all want to do in this fragmenting world. What more can you do to make people belong to your brand or service?

Stu Lloyd

Jul 9, 20201 min read

Warning: It's All About Me - Copywriting and Self-interest Headlines.

I received this message via LinkedIn today. AND IT BREAKS JUST ABOUT EVERY RULE OF EFFECTIVE COMMUNICATION IN THE UNIVERSE.

Stu Lloyd

Jun 29, 20203 min read

How to use Storytelling for Business Leaders

To me, it's the most beautiful lesson on how to harness the imagination of your team, and align them to your mission.

Stu Lloyd

Jun 25, 20201 min read

Shedding Skin.

Because we all want to be heard. To believe that we count. That our time on this earth matters. And the skin of the 'old' world didn't fit.

Stu Lloyd

Jun 11, 20203 min read

You know emotions are part of good business storytelling. But do you know which hot buttons to push?

The CatMatDog Neuroscience Lab has codified what that emotional journey looks like in persuasive communication.

Stu Lloyd

Jun 4, 20203 min read

5 Lessons You Can Learn from the Masters of Sticky Messages

You probably haven't heard of Clay Mills. But he's a songwriter with 2 Grammy nominations and 6 x #1 hits under his belt. There are a lot of

Stu Lloyd

May 28, 20202 min read

Aaaarggh! Not Another Blog on Effective Executive Communications in a Crisis.

But fear alone -- as you can imagine -- is not a motivator. In fact, it causes the opposite undesirable responses of inertia and even denial

Stu Lloyd

May 21, 20202 min read

3 Must-haves for Effective Communication and Persuasion.

To be maximumly persuasive, communication must have Urgency, Passion and Stakes.

Stu Lloyd

May 14, 20202 min read

Please don't read this blog post ...

Three great examples of what I call "anti-ads". All employ reverse psychology really well, with the net result that of course the Patagonia

Stu Lloyd

May 7, 20202 min read

When your offline marketing (accidentally) drives your online marketing wild.

Then comes Covid-19. Everyone's in lockdown. No-one's going out. No-one's going to see your outdoor campaign now. So what do you do?

Stu Lloyd

Apr 30, 20202 min read

3 persuasion skills we can learn from the Apollo 13 story.

So why is this interesting and important exactly 50 years on from the event that one NASA controller called their "most successful failure"?

Stu Lloyd

Apr 20, 20202 min read

The Power of One: What's in a Name?

Did you see Boris Johnson's TV appearance the other day after he was released from ICU? He singled out two nurses -- "Jenny from New...

Stu Lloyd

Apr 14, 20202 min read

Why Authenticity Matters in Leadership -- and No, You Can't Fake it.

Who Owns Your Brand in 2020? This Might Surprise You.

Coke TVC that Captures the Zeitgeist of the Times.

A Super-Simple Zoom Call Communication Hack

A British Governor, a Ceylonese Dancer, and an Unforgettable Love Story.

What won't you do for money?

This virus is like nothing we've seen before. Or is it?

Resonance Beats Reach Every Time.

From Branding to Bonding: What Community Looks and Feels Like.

Warning: It's All About Me - Copywriting and Self-interest Headlines.

How to use Storytelling for Business Leaders

Shedding Skin.

You know emotions are part of good business storytelling. But do you know which hot buttons to push?

5 Lessons You Can Learn from the Masters of Sticky Messages

Aaaarggh! Not Another Blog on Effective Executive Communications in a Crisis.

3 Must-haves for Effective Communication and Persuasion.

Please don't read this blog post ...

When your offline marketing (accidentally) drives your online marketing wild.

3 persuasion skills we can learn from the Apollo 13 story.

The Power of One: What's in a Name?

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